Independent Creative Partner + Advisor

wayne@studiodeakin.com

微信: studio_dkn01

How I can help:

  • You’ve probably seen my work or bought something because of it. For 25 years, I’ve helped brands, boards, and teams make smarter creative and strategic decisions that actually move the needle.

    Speaking commercial, creative, and product – all at once – I bring an outside perspective that cuts through politics and posturing to focus on what matters: making the work better, and making it work.

    I’m not here to tick boxes, chase new budgets, or play agency games. I’m here to help and make you look good. If you’re shaping a brief, navigating a big call, or need someone sharp to sanity-check a direction - get in touch.

    No pitch. No ego. Just senior, honest, impact-focused thinking from someone who’s been on both sides of the table – and knows how to turn ambition into impact.

  • I help translate client ambition into ideas that actually get made and craft that takes it to the next level.

    Just as comfortable in a boardroom as in a creative review, I bridge the gap between commercial expectation and creative execution.

    I’ve worked closely with global CEOs, boards, investors, and shareholders – so I understand what matters at the top. And I know how to bring that clarity into the creative process without killing the magic. If you are an agency leader - I am not interested in replacing your agency just interested in making the work better or helping unlock opportunities for today’s audience or users point-of-view.

    With real-world experience in the rooms where decisions get made, I help navigate pressure, politics, and complexity – shaping ideas that get signed off and make a difference.

Services:

  • Comprehensive audit of creative and marketing function, assessing current strategies, assets, workflows, and performance to identify opportunities for improvement, alignment, and growth.

  • Partner with brands and agencies to provide independent, expert advisory on creative strategy and brand effectiveness. Whether you're navigating a transformation, scaling your creative output, or looking to sharpen your positioning, we bring clarity, structure, and momentum.

    • Ideas with impact. We craft bold, strategic creative concepts that connect brands to culture, spark emotion, and drive action - from first insight to final execution.

  • Precision in execution. We bring creative ideas to life with detail, discipline, and design excellence -ensuring every touchpoint is intentional, beautiful, and built to perform in a modern 360 landscape.

  • Workshops and mentoring to unlock creative performance and collaboration.

    We help brands and agencies build stronger creative cultures and more effective partnerships. Through tailored workshops, mentoring, and facilitation, we equip teams to work smarter, lead with clarity, and get the best from each other - and their partners.

  • I contribute regularly to media and publications across the globe, speaking / writing about the future of design and branding. Recognised as best-in-class by WSJ, Forrester and Fast Co, my work drives growth and impact, and I frequently speak at global conferences and my big hair have appeared on many media platforms from Korea to the UK.

Some recent work: